Respect Authority

Ima keep it short because it’s a Saturday, so I’m feeling a little “dehydrated” to say the least, and have been wasting away on the couch all day watching skateboarding videos online. And guess what, now all of you are too.

Ever been parched after an exhausting session at the skate park? Why not choke down a thick, gooey snickers bar to relieve your thirst? Well… because that would be retarded. Just like this commercial:

If you’ve seen Lakai’s epic exercise in melodramatic slow-mo mixed with interspectacular skateboarding, Fully Flared, you’ll immediately realize what a bunch of bullshit this Spanish Snickers commercial is. Aside from the creative swashbuckling and shameless lack of originality displayed in the ad, as someone who has never once reached for a Snickers bar after sweating it out riding my board on a hot Summer afternoon, watching this makes me want to perform a fucking “hungerectomy” on the agency who spawned this foul abomination.

And there’s the real deal for those poor unfortunates who haven’t seen it. Alas, its only flaw is the conspicuous lack of a Mexican Colin Farrell.

Next week on Zero Tolerance: When sites become YouTube blogs :\

Who knows how a gigantic clothing company like Levi’s expects to get away with this, but for some reason I have a feeling the words “huge out of court settlement” will be involved.

Levi’s teamed up with small-time company and obvious dogshit conveyor belt GMI-USA to produce a run of sneakers. The idea behind the relationship is that the line would ultimately cost Levi’s less than if the brand had headed the project itself, while at the same time, the smaller company got to slap Levi’s ubiquitous logo on their shameless bootlegs to help push the product. Everybody wins, right? Heh, well… kind of… nobody does, actually.

Unfortunately for Levi’s, while they may have saved a few bucks, they got a slew of pathetic knock-offs of the Supra Skytop, Vans Authentic and Converse Chuck Taylor in return. Of course, copying three of the most easily recognizable models in the entire shoe industry only makes it that much easier to spot your illegitimate clones. So nice work, morons, but there ain’t no more room for half-steppin’ in the shoe game. You get what you pay for, bitch. Read More ›