Respect Authority

After two years of preparations, Levi’s just debuted illustrator Mia Nilsson’s art wall for their 501 “Live Unbuttoned” campaign. Together with Vice Magazine, Levi’s sifted through 200 potential candidates before deciding on Mia Nilsson for the project. Nilsson’s illustrations are typically playful and nostalgic, reminiscent of the types of drawings one would find in an old children’s book. Her wall for Levi’s is no exception, featuring a diverse cast of fun characters all wearing, you guessed it, Levi’s 501s.

Located At Grevturegatan 8, Stockholm

It’s interesting to watch the advertising industry catch up to underground culture. Street art is sometimes a way to fight or recontextualize advertising, and at the very least always an available method of questioning it. With this campaign, and campaigns like it, we see a blurring of the lines between street art and advertising as we currently understand it.

[Hypebeast]