Respect Authority

Commercials used to be fun. Well some of them were anyway. Maybe fun’s not the best word. What am I tryin to say here? Ah yes — they used to not all be so very awful. I don’t think it’s a coincidence that the quality and likability of commercials has gone down since the rise of tivos/dvrs. With so many people fast-forwarding through commercial breaks to get back to their stories, many of your normal 15 to 30 second spots have had to get your attention in another way just in case your finger slips off your remote, or if you’re actually watching a television program like we all used to way back in the ’90s.

The last commercial I can think of that I truly enjoyed (and by this I mean that I’ve never not laughed at it) and had some sort of charm was this one, while on the other hand, I can name about five commercials that I saw in the last day that make me want to eat my own eyeballs.

The sad state of commercials didn’t really get my attention until October when I first saw this abomination: don’t click here - you’ve been warned, along with the Bud Light “Drinkability” commercials every five minutes while the Phillies were making their run through the playoffs. Thankfully, the Phillies won the World Series and I was a lot less concerned about Toyota and Bud Light, but now that those commercials are dead, I think we need to pay attention to just how bad things have gotten, and that’s where Kommercial Korner comes in. So thanks to me, you now have a place to go where you can pay attention to commercials (outside of the Super Bowl). Either that, or you can just skip this and read a different post. It’s up to you really.

Commercial the First (please watch it at least twice for full effect):

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