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Posts Filed Under Sneakers

Papsmear

Filed Under: Music, Sneakers

Kanye's always up to something

Take a good look at the above photo. Is Kanye just signing an autograph for an awestruck fan, or is he pulling off a daring modified dick-through-the-popcorn-bucket maneuver, perhaps forever redefining the term “sneakerhead”? The world may never know… or, at least it won’t until TMZ finds out anyway.

 
aaron

11:25 AM on July 31st, 2009 | 

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What a Croc of Shit

Filed Under: Sneakers, The Trend That Time Forgot

Damn girl, where'd you get them Crocs?

Damn girl, where'd you get them Crocs?

It seems a tad callous to wish death upon something just because it sucks, but hey, we live in a shallow world and I’d like to preserve my hermetically-sealed bubble of air-conditioned consumerist comfort, if that’s all right with you. So, shallow as it may be, I couldn’t help but feel a tinge of sadistic satisfaction when I read that infamous purveyors of brightly-colored hideousness, Crocs, have a conference call scheduled with the Grim Reaper.

The Washington Post seems to believe Crocs won’t have the longevity of the species’ they’re named after, but more likely the lifespan of something they more closely resemble — rotten Swiss cheese:

The company swung from a profit of $168.2 million in fiscal year 2007 to a loss of $185.1 million last year. In its annual report, Crocs said that an independent auditor expressed concerns about “conditions that raise substantial doubt about our ability to continue.” Its stock price has plummeted 76 percent.

In other words, even when common sense, self-respect, and, uh, a working pair of eyes couldn’t do it, something finally managed to kill the Crocs. Some may be quick to blame it on the recession, although I’d put my remaining few pennies on the shoes themselves causing their own demise. That’s right fellow fashionistas, just like that horrifying cyclops baby, some things are just too ugly to be allowed to live. Read More ›

 
aaron

11:20 AM on July 22nd, 2009 | 

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Vans Wilder

Filed Under: Skateboarding, Sneakers

My high school career aligned perfectly with the height of Fast/Furious-inspired, Walmart-muffler-enabled Honda Civic mania. So make no mistake, I’ve seen some pretty weird shit done to cars. Seriously, one young man went so far as to paint the hood of his Eagle Talon with primer in the hopes of fooling people that it was actually made of carbon fiber and not merely a composite of recycled Diet Coke cans. And, seriously, people believed him.

Vans West Coast Customs Bus

All of this might not sound so strange considering high school is a pretty bizarre alternate reality in the first place. This is probably also why when I look at Vans’ 1974 bus West Coast Customs is currently working its otherworldly witchcraft on, all I can think about is how fucking awesome it is and not the fact that skating the mini ramp inside it would almost definitely lead to some kind of most unfortunate injury. Read More ›

 
aaron

4:57 PM on June 9th, 2009 | 

Posted by aaron

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Kickin’ It

Filed Under: Sneakers

Soul 2 Sole, a short tribute to the evolution of sneaker culture by David Park, has been going around the series of tubes we call the Internet today. As a senior graduate student at Parsons School Of Design, Park produced this as his thesis, and likely will get much more out of his education than all the fools who spent $160,000 of their parents’ money on liberal arts social engineering.

Although it’s definitely far from comprehensive, it’s a dynamic and well-edited montage that touches on the far-reaching tendrils of today’s sneaker obsession — grazing the impact sneakers have had on everything from professional sports, skateboarding, hip hop, and break dancing. The simple fact remains that no matter what your hobby of choice is, chances are good you wear shoes. Come on, even the Geico cavemen do.

Unless of course, if you’re me, and work from home and only put shoes on when you can’t bribe anyone else to go out and get the beers. Or when your toenails have gotten so long that wearing an outfit consisting of shoes and boxer shorts seems like the less embarrassing option.

 
aaron

12:53 PM on May 18th, 2009 | 

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How High

Filed Under: Skateboarding, Sneakers

IPATH, the skate shoe brand that you can always rely on for a stash pocket, recently put up some new footage from Australian emissary Richie Jackson. Aside from representing the proud former prison colony, Jackson also seems to be sponsored by the 1960s. Like, the entire decade. So his outfits may look a little silly in 2009, and I feel like I might be able to smell him from here, but his trick selection is incredibly unique and with perks like free love and experimental drugs, who could really say no?

It’s cool to see a relatively unpopular trick, such as the hippie jump, getting adapted to modern skating in a way we haven’t seen before. Perhaps more impressive than the ludicrous hippie jump flip combos, though, is the fact that Jackson pulls them off (for the most part) without looking like a total dork. And I mean, that’s fucking tough to do when you’re wearing a tasseled vest made out of an old couch.

Something tells me this probably won’t be the next big trend in skateboarding; but just because something isn’t fashionable as far as the skate media is concerned, doesn’t mean it isn’t fun anyway. Fuck, plenty of people still do pressure flips and slappy grinds when they’re goofing off with their friends, even if they’re not including them in their video parts. And considering how regularly we hear from disenchanted pro skaters, relating to us the tortures of getting paid to wake up at noon and skate every day while filming for a highly anticipated video, it becomes clear pretty quickly where the real heart of skateboarding lives. Maybe not necessarily in pressure flips, but wherever it is that skateboarding and fun collide most gruesomely for you.

And these weird hippie jump variations are definitely fun to watch; they’re innovative, they feel fresh while still calling back to fundamentals of skating, and most of all, they’re probably hard as fucking hell to do. Especially while tripping on mescaline for days on end, so I really have to hand it to the guy.

 
aaron

3:01 PM on March 17th, 2009 | 

Posted by aaron

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Bad Jeans

Filed Under: Sneakers

Who knows how a gigantic clothing company like Levi’s expects to get away with this, but for some reason I have a feeling the words “huge out of court settlement” will be involved.

Levi’s teamed up with small-time company and obvious dogshit conveyor belt GMI-USA to produce a run of sneakers. The idea behind the relationship is that the line would ultimately cost Levi’s less than if the brand had headed the project itself, while at the same time, the smaller company got to slap Levi’s ubiquitous logo on their shameless bootlegs to help push the product. Everybody wins, right? Heh, well… kind of… nobody does, actually.

levis_supra

Unfortunately for Levi’s, while they may have saved a few bucks, they got a slew of pathetic knock-offs of the Supra Skytop, Vans Authentic and Converse Chuck Taylor in return. Of course, copying three of the most easily recognizable models in the entire shoe industry only makes it that much easier to spot your illegitimate clones. So nice work, morons, but there ain’t no more room for half-steppin’ in the shoe game. You get what you pay for, bitch. Read More ›

 
aaron

2:46 PM on January 8th, 2009 | 

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Some Shine And Some Don’t

Filed Under: Skateboarding, Sneakers

Although DVS’ shoes tend to look like New Balance got in a fist fight with skateboarding trends circa 1999, the sneaker brand sports a truly impressive roster of freakshows far too talented on a board to possibly do anything else with their lives, and has a history of using these beer-fed kickflipping automatons in breathtaking commercials.

For the past few years they’ve been basking in the glory of glitch-in-the-Matrix chic with their “Echo” series of spots, and with good reason, as I’m pretty sure they’re physically impossible to get sick of. As if watching a single Daewon Song beat your ego into a whimpering pulp throughout a video part wasn’t heartbreaking enough, now you can behold the inhuman circus act backside flip to fakie manual to half cab out twelve fucking times in a row. It’s the video incarnation of “stop hitting yourself, stop hitting yourself, why do you keep hitting yourself,” and we all remember what a lovely game that was. Indeed, a skateboarder’s masochism runs much deeper than simply showing off a new scar.

The worst part is… Daewon Song is human. And he actually seems like a really nice guy. God damn it… he’d be so much easier to hate if he were only a machine. Now it just looks like “jealousy” or whatever.

Anyway, DVS just released their new “Shine” spots, featuring Zered Bassett, Andrew Brophy, Torey Pudwill (video below), and the industry’s best ollie, Keith Hufnagel. The ads feature gorgeous lighting, editing, and moody, atmospheric tones, which, while hardly replicating the true act of skating, sure do look purdy. And in the end, isn’t that all that really matters? Like anybody actually skates anymore anyway.

Despite the fact that I have literally no idea what channel these commercials would possibly run on, considering actual skaters don’t really watch any of the programming out-of-touch marketers would assume they do (whatever show Bam Margera is using as an excuse to torture his family these days, all day motocross marathons on ESPN2, porn… okay maybe that last one), if nothing else, they do make for some nice distraction on the Wednesday before Thanksgiving, when the only people left at the office aren’t even doing any real work because all of their bosses took the day off. Hey, it beats trying to move the hands of the clock with your mind… again.

A lot of people claim “skateboarding saved my life,” but you see, I really mean it. Well… at the very least, it saved my past five minutes, and on days like these, that’s pure gold.

 
aaron

2:31 PM on November 26th, 2008 | 

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Just Do It Already

Filed Under: Skateboarding, Sneakers

Nike’s involvement in skateboarding has always been a source of controversy, for those who care anyway. In fact, their attempts were denied by skateboarders four times before finally entering the industry successfully. Nonetheless, this commercial from their first stab at skateboarding in 1997 is thoughtful and amusing. Even if they don’t necessarily “get it,” they’re at least pretty good at faking it.

Initially, Nike SB’s success could largely be attributed to the fact that Nike corporate finally clued the fuck in and tried to actually help the skateboarding industry while reaping the ludicrously exorbitant benefits, rather than exploiting the culture entirely without giving anything in return, which is a practice Nike is both familiar with and quite good at.

Ultimately, their decision to sell SBs in actual skate shops rather than mall chains was a pretty meager effort considering skateboarding is bringing them in $15 fucking billion a year. To put that number into perspective, that’s almost 6% as much money as Ludicrous has (estimated worth, according to the rapper, “a million, billion, fafillion dollars”)! Read More ›

 
aaron

1:20 PM on October 28th, 2008 | 

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Smokin’ Vegetables, Fruity Kicks

Filed Under: Art, Sneakers

The next time you want to go jogging around the track with your brand new Honey Ham Edition iPod nano, you might consider picking up a pair of these fruit and vegetable Nikes to match. You know, if you’re retarded and like the idea of running around with rotting zucchinis on your feet.

fruit_nikes

You can safely assume that these latest Nike releases are all-vegan, and are also excellent sources of essential vitamins and minerals.

Jokes aside, these sculptures by design agency Defill and Milcke are as cool as they are just flat out weird. It’s instances like this where postmodern culture just implodes all over itself. Trendy sneakers inspire food-inspired art? Who the hell knows what it means — but does anybody have any ranch dip?

For the project, the designers produced an Air Max Light and a Dunk that are not only incredibly accurate renditions but also not even entirely hideous. The “shoes” even keep up with today’s material-crazy trend in sneaker design — the lemon upper on the Air Max almost looks like perforated leather! I don’t think I can actually name every type of fruit and vegetable used here, but I can say for sure that, personally, I don’t have anything that would match those kiwi skin side panels.

[Highsnobiety]

 
aaron

10:30 AM on October 10th, 2008 | 

Posted by aaron

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Biter’s Block: C1RCA Select’s Misstep

Filed Under: Sneakers

Sneakers, like any legitimate subculture, have long begun their slow descent into the sad realm of the absurd. I’m not talking LA Lights absurd, rather noting that the industry and the culture that surrounds it has fallen into the postmodern trap that all trends do as they enter their twilight, where originality falls by the way side and old concepts come back to eat themselves. It is a dark place where winning formulas are rehashed constantly and fresh ideas inspire only fear.

This is not to say that sneakers are under any threat of losing their insane popularity, but the industry has become a serious money-maker (really???), and this always involves the corporate big wigs pulling the strings at some level, which means a corporate big wig’s understanding of the subculture is introduced early on in any product’s conception and the end product reflects a corporate big wig’s values. Enter: C1RCA Select’s Holiday 2008 line.

Left: C1RCA's 99 Vulc; Right: Gourmet's Cease

Left: C1RCA; Right: Gourmet

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aaron

10:29 AM on October 8th, 2008 | 

Posted by aaron

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