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Posts Filed Under Kommercial Korner

Loyal To The King

Filed Under: Food and Drink, Kommercial Korner

theking1-301x450Excessive cheeseburger consumption and social isolation have always gone hand in hand, so it’s no surprise really that Burger King’s “Whopper Sacrifice” campaign, which offered Facebook users a free Whopper for every 10 people they de-friended on the site, was wildly successful. So successful that it drew the ire of Facebook itself, which forced the burger chain to discontinue the promotion — but not before it could end over 230,000 friendships.

Though some of Burger King’s analysts – you know, adults that cover the company for financial instead of pop culture reasons – seem to think the company has jumped the shark in its effort to thwart recession-related declines in unnecessary spending, I am of the opinion that the BK can do no wrong. With a plethora of fast-food options available to me—and with no real allegiance to any of them save the occasional McDonald’s cheeseburger or Wendy’s Frosty craving, Burger King executives seem to know how to make their brand stand out.

The King, weird as he may be, was only the beginning. Last year, after the viral success of the Whopper Freakout, BK launched Whopper Virgins, a new play on the original taste-test model perpetuated by Pepsi and Coca-Cola. Outside of the fact that my hunger may or may not at times be influenced by illegal substances, I have to say seeing people experience their first Whopper really and truly makes me want nothing more than a big juicy cheeseburger. Read More ›


12:22 PM on January 16th, 2009 | 

Posted by kira

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Life After Deaf

Filed Under: Kommercial Korner

Commercials used to be fun. Well some of them were anyway. Maybe fun’s not the best word. What am I tryin to say here? Ah yes — they used to not all be so very awful. I don’t think it’s a coincidence that the quality and likability of commercials has gone down since the rise of tivos/dvrs. With so many people fast-forwarding through commercial breaks to get back to their stories, many of your normal 15 to 30 second spots have had to get your attention in another way just in case your finger slips off your remote, or if you’re actually watching a television program like we all used to way back in the ’90s.

The last commercial I can think of that I truly enjoyed (and by this I mean that I’ve never not laughed at it) and had some sort of charm was this one, while on the other hand, I can name about five commercials that I saw in the last day that make me want to eat my own eyeballs.

The sad state of commercials didn’t really get my attention until October when I first saw this abomination: don’t click here - you’ve been warned, along with the Bud Light “Drinkability” commercials every five minutes while the Phillies were making their run through the playoffs. Thankfully, the Phillies won the World Series and I was a lot less concerned about Toyota and Bud Light, but now that those commercials are dead, I think we need to pay attention to just how bad things have gotten, and that’s where Kommercial Korner comes in. So thanks to me, you now have a place to go where you can pay attention to commercials (outside of the Super Bowl). Either that, or you can just skip this and read a different post. It’s up to you really.

Commercial the First (please watch it at least twice for full effect):

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1:43 PM on December 16th, 2008 | 

Posted by jawn


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